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The Crack Magazine

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Apologies by King No One

Speaking about their new track, York alt-pop band King No One, which consists of vocalist Zac Lount, drummer James Basile and guitarist Joe Martin, said “Apologies' is about the shackles that strong feelings can give you. You are bound to love and you are helpless in controlling the feelings involved. Sometimes it's easier to not love, and be free. The emotion and honesty in the vocals however, prove that to love and to feel is far greater than the supposed freedom of not loving." Despite this rather sentimental subject matter, the band have produced an addictive tune that has you reaching for that volume up button as soon as it kicks in on that first chorus – the infectious lyrics will have you singing along by the second. The driving percussion and peppy guitar solos meld with Lount’s heartfelt vocals to produce a song that hits you in the feelings, yet still makes you want to wind your window down and blast it out loud. The track proves to be the ultimate incentive for the trio’s upcoming tour, which includes a gig at Newcastle Thinktank? on the 2nd of October. (I was lucky enough to see the band at Kendal Calling in 2018 and it was electric – few command the stage like Lount does, and the set caused me to add their entire discography to my playlist)

‘Apologies’ is out now.

Leanna Thomson

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