Slogan T-shirts are back, and if you’re still clinging onto your Frankie Says Relax tee, then we might have just found the perfect replacement courtesy of Geordie Campbell.

Geordie Campbell’s range of British Boys T-shirts aim to connect the feminisation of menswear with something you can wear every day. Blending boyish innocence, playfulness and wearability with a hint of British nostalgia, he describes his brand as “menswear with a tad of womenswear”. Geordie started his eponymous brand back in 2023 after working at brands like Très Bien, S.S. Daley and Anya Hindmarch, and takes inspiration from all things boyhood, including a photograph of his dad stood on the front step ready for his first day of school. It’s inspired in equal parts by British heritage and queer coming-of-age, giving it a fun, joyful feel that softens that typical men’s ready to wear range. FR

Shop the tees at www.geordiecampbell.com