The Urban Outdoors
They’ve edged out their branding and managed to nail the particularly tricky concept of making outdoor essentials appeal to those whose brand-new fleece is more likely to see the inside of a micropub than a tent, but their rise up the street style ranks isn’t just about fashion. No longer just known for making a decent t-shirt or handy backpack, Patagonia have also made quite the name for themselves in the fight against global warming, and are now just as popular for their activism as they are for their apparel. They quite literally tax themselves (a self-appointed ‘Earth tax’), and use the money to fund environmental non-profits around the world to help combat the climate crisis, as well as connecting skilled workers to grassroots groups and matching individuals with environmental causes and groups. Phew.
You can visit their website here.Photos: Ryan Noel