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Style & Stuff Editorial

moralearth19.jpg Put your morals on your chest

If you’re looking for an ethical online clothing business based right here in the north-east then can we point you in the direction of Moral Earth Co.

The focus of Moral Earth Co. is to spread positive messages about veganism and plant-based lifestyles, which help conserve the environment. In order to do this they have used local artists for their fun designs (they also have a local printing studio on board to screen-print their stuff and the inks are both vegan and water-based meaning no harsh chemicals are used). What’s more their t-shirts are made from 100% cotton that is both ‘Global Organic Textile Standards’ certified (which means no human or animal was hurt in the making) and ‘PETA approved vegan’ (which helps people to identify products that do not contain animal ingredients). Their postal packaging is both biodegradable and recyclable and they are also part of the eco-packaging alliance, which means every time they purchase their mailers they contribute to planting in the Amazon rainforest. And do they promise to donate 10% of profits from each sale to Sea Shepherd, a marine wildlife conversation society? Of course they ruddy do.

Price range: £12 (baby), £15 (children), £20 (adult). moralearthco.com