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Style & Stuff Editorial

northwindwatch.jpg Timepiece? Tynepiece, more like

Northwind are a new luxury brand based in North Shields who are celebrating the best the region has to offer in the only way that they know how: through watches.

Gateshead-born Lee Smith is a watch aficionado. Now, I’m not saying that he lives for watches but he always knows what time it is. You feel me? And, after spending years importing exclusive brands from Russia, the USA, Germany etc – that lionised the particular achievements of those countries – he decided to create some watches that celebrated the best of the north-east. The first in the range is out now and it’s this beauty: the Armstrong Automatic. The look of the watch was inspired by the inventor and industrialist William Armstrong and its design references the north’s industrial heritage with a heavy duty and rugged aesthetic powered by a mechanical movement. The stainless steel is complimented by a leather strap and carry case. Smith: “The world already knows that we play hard. I wanted to show the other side, what we’ve achieved through our hard work. I want to pay homage to the people that were at the forefront of industry, invention and academic study instead of the populist view of a hedonist north-east.” Whether you’re a worker, a player, or simply a I-want-to-know-what-time-it-is-er, then this watch is sure to tick (tock) all of your boxes.

The Armstrong Automatic is £295 and available from Union Clothing, High Bridge, Newcastle; Hamiedog Menswear, Park View, Whitley Bay; and: northwindwatches.com