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Style & Stuff Editorial

lacoste18.jpg Crocodile cheers

Lacoste has been around since 1933 but when it comes to summer threads there’s simply nothing that beats their classic polo shirts which this season come in some fresh new colours.

I’ve always been intrigued by René Lacoste, the original founder of the sportswear firm. He was a French tennis player and known as one of ‘The Four Musketeers’ who dominated tennis in the 1920s and 1930s along with Jean Borotra, Jacques Brugnon and Henri Cochet. It’s his other nickname that has puzzled me, however: The Crocodile. According to my sources (Wikipedia) he was called this because of how he dealt with his opponents, which rather begs the question: did he eat them while flashing everyone a sly grin?

Another story maintains that he got the nickname because he made a bet with another player on a certain match with the stakes being a crocodile skin suitcase he had seen in a Boston store.

Whatever the reasons, the nickname stuck and so when he formed Lacoste, it seemed only natural to apply a crocodile logo to the new tennis shirt – today known as a polo shirt – that he manufactured. These days that logo crops up on all manner of apparel, but it’s still their polo shirts that the company is most famed for and I love their new unisex range that comes in soft cotton pique. They will make you look incredibly cool on the court, but they’ll do absolutely nothing for your backhand groundstrokes I’m afraid.

Seek: lacoste.com